RUN THROUGH A WALL

 RUN THROUGH A WALL 

  • Run Through A Wall is a smelling salts brand that originated on The Bomb Hole Snowboard Podcast, where guests were often invited to try them for their reaction. It later evolved into a structured segment where guests faced snowboard trivia and took a whiff of smelling salts for wrong answers. As the product gained popularity with fans, Run Through A Wall began to grow beyond the podcast, establishing itself as a standalone brand.

  • The brand identity of Run Through A Wall focuses on creating a memorable impression, particularly through its logo featured prominently on the bottle. The design employs a stacked layout with bold colors and impactful typography that commands attention. The brand messaging cleverly incorporates humor, referencing performance-enhancing qualities in a way reminiscent of energy drink brands. This playful approach, combined with eye-catching packaging, enhances market presence and recognizability.
    Strong sales suggested that a bulk option would prove successful, prompting the development of “The Brick” 3-pack, which further reinforced the visual identity through its concept.
    Overall, Run Through A Wall establishes itself as a unique brand for the athlete that wants to boost performance in any sport.

  • Roles in Brand Identity & Development

    • Directed the art direction and graphic design for Run Through A Wall, maintaining alignment with The Bomb Hole while cultivating a strong, independent brand identity.

    • Created original eye-catching package designs and product graphics.

    • Developed and launched "The Brick" bulk option to increase sales volume.

    • Compiled comprehensive tech packs with detailed production specifications, streamlining the manufacturing process and ensuring quality standards.

    • Captured high-quality product photography and produced visually striking mockups for e-commerce, enhancing the online shopping experience.

    • Collaborated with partner brands on joint initiatives, fostering creative synergy furthering brand development.

    • Developed motion graphics for The Bomb Hole Podcast: Run Through a Wall Trivia Segment.

ART DIRECTION    GRAPHIC DESIGN    PRINT / PACKAGE DESIGN

  • Run Through A Wall is a smelling salts brand that originated on The Bomb Hole Snowboard Podcast, where guests were often invited to try them for their reaction. It later evolved into a structured segment where guests faced snowboard trivia and took a whiff of smelling salts for wrong answers. As the product gained popularity with fans, Run Through A Wall began to grow beyond the podcast, establishing itself as a standalone brand.

  • The brand identity of Run Through A Wall focuses on creating a memorable impression, particularly through its logo featured prominently on the bottle. The design employs a stacked layout with bold colors and impactful typography that commands attention. The brand messaging cleverly incorporates humor, referencing performance-enhancing qualities in a way reminiscent of energy drink brands. This playful approach, combined with eye-catching packaging, enhances market presence and recognizability.
    Strong sales suggested that a bulk option would prove successful, prompting the development of “The Brick” 3-pack, which further reinforced the visual identity through its concept.
    Overall, Run Through A Wall establishes itself as a unique brand for the athlete that wants to boost performance in any sport.

  • Roles in Brand Identity & Development

    • Directed the art direction and graphic design for Run Through A Wall, maintaining alignment with The Bomb Hole while cultivating a strong, independent brand identity.

    • Created original eye-catching package designs and product graphics.

    • Developed and launched "The Brick" bulk option to increase sales volume.

    • Compiled comprehensive tech packs with detailed production specifications, streamlining the manufacturing process and ensuring quality standards.

    • Captured high-quality product photography and produced visually striking mockups for e-commerce, enhancing the online shopping experience.

    • Collaborated with partner brands on joint initiatives, fostering creative synergy furthering brand development.

    • Developed motion graphics for The Bomb Hole Podcast: Run Through a Wall Trivia Segment.

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