The Bomb Hole Cup 2024 was the third installment of The Bomb Hole Snowboard Podcast's annual event. Inspired by the spirit of championship sports, the event unites the snowboarding community for two exciting days of competition and camaraderie, Riders of all levels, from pros to enthusiasts, gather to celebrate their shared passion for snowboarding.
Day 1 kicks off with “Race Day,” featuring fast-paced banked slalom races across more than 20 divisions.
Day 2, the "Park Showdown," shifts to a freestyle park jam where creativity and skill take center stage, culminating in an exclusive pro session with a kicker over The Bomb Hole Limo.

Sponsored by: Redbull, YETI, Volcom, Sunbum, Capita, Union, Nitro, Dragon, Blackstrap, Run Through A Wall, Joey’s Footbeds, Bubs Naturals, and Brighton Resort.

The branding of the Third Annual Bomb Hole Cup aimed to recapture the spirit of its inaugural year by emphasizing sportsmanship and celebration. Inspired by iconic championship events like the NHL's Stanley Cup and MLB's World Series, the goal was to evoke a sense of nostalgia and prestige. To support traditional marketing, trading cards featuring confirmed pro riders were created. These cards boosted promotion and strengthened branding while generating excitement for the event. This blend of classic and modern strategies created a memorable experience, attracting well over 500 participants and more than 1,000 spectators—its largest turnout to date.

Roles in Event Branding

• Led the art direction and graphic design for the Bomb Hole Cup 2024, developing a distinct brand identity for the event.

• Developed marketing assets and design collateral, such as tickets and registration materials, to elevate attendee experience and engagement while reinforcing the brand identity.

• Designed course branding and wayfinding systems to facilitate navigation and reinforce brand messaging throughout the event.

• Developed product graphics and compiled comprehensive tech packs to streamline production and maintain quality standards.